Monday, May 18

Great Packaging

At a dinner I recently attended ordered tea with my dessert. The waitress brought out a selection I had never seen before—Timothy's™. While I find the type something to be desired, I very much like the triangular packaging. I was also pleased that the tea bag itself was shaped as a triangle.
Finding a package which is suitable and aesthetically pleasing is always a challenge for a package designer. Additionally, creating a package that can be machined is equally as difficult if the end result is something other than a square. In this example, the designer was able to create a shape which would uniquely stand out in the standard tea box presented in a restaurant. It made choose this tea over packet teas. My only issue with this structure is that the tip gets easily damaged—see the Earl Grey package as an example.
This is a great example as to why a designer should always ask "What can I do to make this (insert type of project here) unique?"

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