Pantone has done it before and has done it again. They have predicted what the color of the year will be.
This year's pick is PANTONE 18-3943 Blue Iris, a beautifully balanced blue-purple, as the color of the year for 2008. "It best represents color direction in 2008 for fashion, cosmetics and home products," explains Leatrice Eiseman, executive director of the Pantone Color Institute. "As a reflection of the times, Blue Iris brings together the dependable aspect of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic. Look for it artfully combined with deeper plums, red-browns, yellow-greens, grapes and grays.” –How Magazine, 12/2007
It got me thinking as to what my color of the year will be. For 2007 it was PMS 294. It is the primary color used for my biggest client. I can safely say that while I love my client and I enjoy the work I do for them, I need a break from PMS 294. Moving forward into the new year, I want something new, something exciting, something different. Too often designers rely on the tried and true color choices. I know for a fact PMS 021 (orange) looks beautiful with an 85% grey. I know that a brilliant cyan blue such as PMS 299 looks amazing with a nice deep brown like PMS 161. And PMS 365 (lime green) goes with everything. I know this. They work. But what can I do to break away from the things I know? I hate being stuck in a rut. I hate just reaching for the same old resources.
So therefore, my new color of the year is going to be a bit daring.
It's a beautiful coppery metallic ink. Metallic? Why not? Metallics, in my opinion, are under used and overlooked. Metallics add another dimension of color to pieces. They shimmer and shine and have a wow factor without being over the top. It doesn't cost any more in the printing process to use a metallic PMS color versus a regular PMS color. I do have the advantage of having access to metallics for my clients so it may make my color choice a little unfair to a student. So, to be fair, I've translated the color into a CMYK match (see breakdown below)— a nice coppery brown — just beautiful. It's earthy and has a richness that will add depth to its use. It promotes a calmness yet not so much that it's static. I think it will compliment teals, reddish-pinks, yellow-greens and dusty purples quite well.
***Please note: I will always, first and foremost, make sure my color choices are appropriate for the target audience and client.***
What do you think of Pantone's choice? What's your color of the year? Or what color best represents you? What can we, as designers, do to keep our color use fresh and exciting?