Saturday, January 19
Expand Your Horizons
Yesterday I was introduced to a new font. I fell in love. It was suggested as a solution by a fellow designer for a solution to a stationery system we're working on. I've hired her on to help me with this job as school as started and all of my fabulous students need more of my time. It works out quite well though. She and I have always been on the same wavelength when it comes to design so her solutions and my solutions for the project compliment well. When she suggested this font, I immediately knew it was a winner. Why? The personality. I know I sound like a broken record but the same old font just won't do and I won't allow it to do. Let me show you why this is so special.
Looking closely, it can be noticed that the letterforms, while perfectly easy to read, are slightly "off". Counters don't sit quite in the center. The lower case letters are playful. Just look at that e, k and g! Marvelous! And the upper case Q! Wow. Still, with all these fun forms, the font allows easy access to the words. I can read it through the specialness. It's a bonus that it looks cool too.
The font is available through veer.com and was designed by Stefan Hattenbach in October 2007. A brand spankin' new font ripe for opportunities. He says this about the creation:
"The roots of Expansion can be traced back to an old CD cover. I searched long and hard to locate the original typeface and designer without luck, so bit by bit, I began designing each letter with my own characteristics. Eventually, this developed into a complete, modern display family. The unique character and unexpected details of this face work surprisingly well in longer bodies of text as well as in headlines." - veer.com